The Digital Leader – some background
Technology is no longer the specialism of the IT department who you ring to be told to switch it off and on again. In the digital age everybody has a responsibility to be digitally aware within the workplace.
Facebook has over 1 billion users. There are more than 6 billion mobile phones. Twitter has 236 million monthly active users and Tumblr has surpassed 227 million blog accounts, up from 195.1 million in the previous year. There is no escaping the digital age and often employees often have better digital solutions at home than at work, and many customers are more technology savvy than the people trying to sell to them.
The symposium will cover many aspects of The Digital Leader, not just the importance of keeping up with new technology, but a view as to what is on the horizon. We will look at how digital technology can get an insight into what the customer wants, how to generate ideas, deliver new products and the importance of your personal digital presence.
Digital transformation is not about putting an online wrapper around the existing product suite; it’s about fundamentally rethinking the company, from customer acquisition and retention, to market expansion and product innovation. It also requires a clear understanding of the business impact of digital tools and technologies and when organisations get it right, it multiplies the profits and valuation of a company.