The Digital Leader’s Toolbox
Digital tools are influencing every aspect of business both internally and externally. Whether you’re collecting and analysing customer insights, generating and vetting ideas, designing and delivering new products and services or increasing your employee and customer or client engagement, there’s a digital tool for the job. But which tools are right for you?
Amanda Rendle, Global Head of Marketing for Commercial Banking and Global Banking and Markets, HSBC
Amanda is the Global Head of Marketing for Commercial Banking and Global Banking and Markets in over 60 countries at HSBC. She has over 30 years of marketing experience in both Agencies and Clients across numerous sectors including: financial services, professional service and FMCG sectors. She began her career at Barclays Bank before moving to Limbo (Bartle Bogle Hegarty). She then moved to set up a consultancy practice recognising the opportunity to focus on customer experience. She joined HSBC in 2000.
She is a fellow of The Marketing Society and member of Qualifications Advisory Board for the Institute of Direct and Digital Marketing as well as a member of the Commercial Development Board for the London Symphony Orchestra. She is an observer on the Board for the Royal Mint.